We have spoken a lot about store setup, adding up call-to-action buttons through the store, sprinkle keywords that users are most likely to search. But is an online store set-up limited to the above things? NO! It’s definitely not. When technology is never constant, why should the practice of store-setup be the same throughout? Online sellers necessarily need to include the practice of Conversational Commerce or eCommerce personalization. It’s all about automated technology powered by rules and AI that enables online shoppers and brands to interact through Messenger chatbots and voice interfaces. Cream brands like L’Oreal, Marvel, Starbucks, Lego have been using their messenger chatbots to literally enhance one’s experience with the brand! Today, Google officially announced an AI feature that’s going to help make-up enthusiast to try a shade of lipstick with Google’s try-on feature where they can see the shade of lipstick in real-time for better purchase decisions. With all this happening in the ecosystem, it’s not wrong to say that online sellers should think of adding a touch of eCommerce personalization in their online stores to increase conversion rates, for a better experience and brand building.