
By the end of 2018, over one million mini-programs had been developed and launched on WeChat. That’s the equivalent to around half of Apple’s entire app store in just one application, and in under two years. It’s clear, then, that brands are getting serious about their WeChat mini-programs — and when we look at the statistics, it’s no wonder why. In 2019, WeChat MPs were used by 746 million users a month and brought in around 1.1 billion e-commerce transactions a day. Ultimately, if an international business wants to capitalize on the world’s biggest e-commerce market — a WeChat mini-program is a must. In this post, we share everything you need to know about getting started with a WeChat mini-program.