by admin | Jun 15, 2021 | Email
One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race. But none of...
by admin | Jun 15, 2021 | Email
In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them...
by admin | Jun 14, 2021 | Uncategorized
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle...
by admin | Jun 13, 2021 | Email
Learn everything you need to know about sales enablement strategy and tips to create content that will drive your...
by admin | Jun 13, 2021 | Email
Have you ever wondered how it’s possible to get answers at your fingertips so quickly with search engines like Google and Bing? It’s easy to take this convenient access to information for granted. Search engines are an excellent gateway for research and...
