by admin | Jul 15, 2021 | Email
Not sure how to develop a long-term strategy for managing your inactive email subscribers? While it’s tempting to boil down inactive strategies to a single operating principle, a more targeted strategy is more effective. The question isn’t whether inactive subscribers...
by admin | Jul 14, 2021 | Email
Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological...
by admin | Jul 14, 2021 | Email
We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus,...
by admin | Jul 13, 2021 | Email
Day and night. Summer and Winter. Valentine’s Day and Singles’ Day. Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some...
by admin | Jul 10, 2021 | Email
Identity is undergoing an identity crisis. With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. The good news is that many marketplace solutions have already...
