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The Influence of Voice Search on Featured Snippets

The Influence of Voice Search on Featured Snippets

Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have...
Make sense of your data with these essential keyword segments

Make sense of your data with these essential keyword segments

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to...
SEO Channel Context: An Analysis of Growth Opportunities

SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there’s a whole lot to...