Best practices for driving higher CPMs in email newsletters

Best practices for driving higher CPMs in email newsletters

Email newsletters don’t just put high-quality, personalized content right in your audience’s inbox. They also provide tools for monetizing those customer interactions. You just need the right strategies to make it happen. By programmatically selling ads in your email...
How To Create a Twitter Landing Page (With 7 Examples)

How To Create a Twitter Landing Page (With 7 Examples)

Sometimes posting on social media can feel like shouting into the void, especially on a high-volume platform like Twitter. But did you know that dedicated Twitter landing pages can help you get more value from every follower who clicks? We put together a list of best...
Email automation to the rescue: How to get started

Email automation to the rescue: How to get started

Who’s feeling like there’s a lot on your plate right now? You’re not alone. More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. No. Wonder. So if...
What is BIMI and why should email marketers care?

What is BIMI and why should email marketers care?

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can...