by admin | Feb 8, 2021 | Email
In the retail world, Sephora is maybe the most iconic cosmetics brand of the last decade, at least. Why? Because of its stellar omnichannel strategy. In this case study, the reader takes a deep-dive into Sephora’s omnichannel marketing strategy and examines how the...
by admin | Feb 8, 2021 | Email
If I were to say that fashion brands become successful only because of the quality of material and design, then I can be labeled as the most naïve person on the planet. Fashion brands succeed because they are able to create an aspirational value through their...
by admin | Feb 8, 2021 | Email
In 2020, we launched the Email First Awards to celebrate all of the great work email teams have been doing. The inaugural winners were announced during Litmus Live Week in September. And in this blog post, we want to highlight Annett Forcier, Owner and Managing...
by admin | Feb 6, 2021 | Email
It’s quaint to think that, after the holiday season, consumers are so weary of decision-making and spending that they don’t do much of either until Valentine’s Day revives their focus and opens their wallets. But as a consumer yourself, do you find that rings true?...
by admin | Feb 6, 2021 | Email
Organizations that invest in employee development & training can experience up to a 24% increase in...
