by admin | Jun 9, 2021 | Uncategorized
A couple week’s ago in RSG’s inaugural MarTech column, I made the case for refactoring your MarTech stack to focus on lower level “Foundational Services.” Today let’s dig deeper into what that means for your manifold customer data platform technology choices. MarTech...
by admin | Jun 9, 2021 | Email
While you may hear some professionals in the marketing industry say that email is dead, this is far from the truth. In fact, Email Marketing remains one of the highest performing strategies that a business can employ in the modern...
by admin | Jun 9, 2021 | Email
Aira’s recent State of Link Building Survey asked respondents about which parts of content-led link building processes they found most challenging. Paddy walks through those results, and looks at the ways in which you can ease those challenges to generate more...
by admin | Jun 9, 2021 | Email
With access to a massive amount of customer data, marketers can get a holistic picture of what’s happening. For example, marketers can find out exactly how customers interact with your brand, predict the probability that a user will buy something (and when), estimate...
by admin | Jun 9, 2021 | Email
ESG stands for Environmental, Social, Governance and refers to the three essential criteria for evaluating the sustainability of an investment. ESG investing examines investment principles intended to produce higher financial returns while creating or maintaining a...
