How to do Keyword Research in 2021- Shortcuts You Should Know

How to do Keyword Research in 2021- Shortcuts You Should Know

Keywords are the only way to figure out what your customers are typing in the search engine. Only with the right keywords, you can reach your audience. There is no other way to make a presence on search engines and attract people of your niche. Therefore, in order to...
Identifying Opportunities with Sales Lead Scoring

Identifying Opportunities with Sales Lead Scoring

Find out how to qualify awesome leads with top-notch sales lead scoring. Use progressive techniques to increase the odds of landing a great client.  Learn how to apply it properly to help leads move down your sales funnel and convert...
LiveIntent named one of the hottest adtech companies of 2020

LiveIntent named one of the hottest adtech companies of 2020

It’s tough to tout good news after this past year. But, given the struggles 2020 brought to the world, we also know you can’t take anything for granted. And we certainly don’t. We’re proud to share that, for the second year in a row, Business Insider has recognized...
How email powerhouse Morning Brew adapted to COVID-19

How email powerhouse Morning Brew adapted to COVID-19

For many media companies, the COVID-19 pandemic brought unforeseen obstacles and lost revenue. For Morning Brew, it brought a boost in subscribers and new opportunities to drive engagement. Morning Brew grew to a $13 million company by hosting a suite of email...
How to Blend Web Analytics and Digital Marketing Analytics

How to Blend Web Analytics and Digital Marketing Analytics

There are multiple processes to gauge the effectiveness of any marketing strategy. Once you clearly see what’s going on with your campaigns, how your users behave on your website, and which products are the most and least popular, you can define your further marketing...