by admin | Jan 25, 2021 | Email
60% of all Google search ad clicks in the third quarter of 2020 came from Google Shopping ads. If your eCommerce business doesn’t have Google Shopping ads set up, you’re missing out on some serious internet real estate–highly profitable, can be cost-effective...
by admin | Jan 25, 2021 | Email
Email deliverability is a complex subject. First, it takes a while before you can say with confidence that all your emails are completely deliverable and your outreach is flowing as intended. A good reputation isn’t built in a day, after all. Second, there is no...
by admin | Jan 25, 2021 | Email
“Segment your audience” is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all ? This is a mistake. Done right,...
by admin | Jan 23, 2021 | Email
If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code...
by admin | Jan 23, 2021 | Email
Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. According to Inc., the top three new year’s...
