How to Build an Email List for Ecommerce: 17 Proven Tips

How to Build an Email List for Ecommerce: 17 Proven Tips

The average ROI for email marketing is $40 for every $1 spent. No doubt, with its powerful ROI and continued relevance, email marketing is well worth the investment. But in order to reap the many benefits of email marketing, you first need to grow your email...
Measure Influencer Marketing ROI with These 8 Strategies

Measure Influencer Marketing ROI with These 8 Strategies

How do you measure the ROI of your influencer marketing campaign? Without a doubt, influencer marketing is an effective way to bolster your social strategy. But without having clearly defined goals, it can be difficult to tell whether you’re getting your...
How would you validate your startup idea?

How would you validate your startup idea?

The problem is to validate a startup idea and the solution is to find the closest way to mimic your ultimate customer offering. The plan is to invest the least amount of money or build minimally (ideally nothing), yet get a sense of the market. Here is why and when to...