Google’s December 2020 Core Update: By the Numbers

Google’s December 2020 Core Update: By the Numbers

Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to...
Multilingual Marketing Strategies: Necessity or Luxury?

Multilingual Marketing Strategies: Necessity or Luxury?

There has been a recent trend of businesses transitioning from offline to online, but the Covid-19 pandemic has accelerated this transition. This article will answer the question of whether a multilingual marketing strategy is a necessity or luxury, especially in the...
7 Social Media KPIs You Should Be Tracking In 2021

7 Social Media KPIs You Should Be Tracking In 2021

One of the many things that marketers track is social media key performance indicators (KPI’s). It tells the owners and marketing team whether the campaigns are effective and generating ROI for your business. As social media continues to play a role in many companies’...