A Product Manager’s Guide to Experimentation

A Product Manager’s Guide to Experimentation

Product Managers develop hypotheses on an almost daily basis. It’s a critical part of the job. They develop hypotheses about new features, changes to UX, even the specific copy that best conveys to a customer what the customer should do next. Many times, however,...
How to Write Refund and Exchange Policy For Your Online Store?

How to Write Refund and Exchange Policy For Your Online Store?

Refund and exchange policy is the first thing that 68% of the shoppers check before making a purchase from an online store. That is, out of every 10 buyers, 7 of them visit your refund policy page, read it, and after being convinced they proceed with the purchase. In...
Image Link Building — Best of Whiteboard Friday

Image Link Building — Best of Whiteboard Friday

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image...