Using humor in sales emails – a good or bad idea?

Using humor in sales emails – a good or bad idea?

Some people love to write and receive funny sales emails. Others label them as cheesy and not too professional. Having sent both kinds of emails, my numbers say that original cold emails that are based on “tasty” humor tend to perform better. But what does...
The Results Are In: A/B Testing HTML vs. Plain Text Emails

The Results Are In: A/B Testing HTML vs. Plain Text Emails

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to...
Content Strategy 2.0: The Funnel Reimagined

Content Strategy 2.0: The Funnel Reimagined

⚡Access Content Strategy 2.0 here⚡ Most Content Strategies talk about blog posts and Top of Funnel content. And fail to account for ad content, email strategies, and all content that buyers consume across the Buyer’s Journey. I wanted a Full funnel approach. I...