The Cornerstone for Marketing Teams in 2021: Agility

The Cornerstone for Marketing Teams in 2021: Agility

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their...
The Essential UX Checklist for Improving Your Online Store

The Essential UX Checklist for Improving Your Online Store

E-commerce is huge and that doesn’t surprise anyone anymore. A side effect of this general awareness, with more people subsequently jumping aboard the bandwagon, eCommerce businesses are now finding it increasingly difficult to differentiate themselves. To stand...
What does it take to be a social media manager?

What does it take to be a social media manager?

Anyone can post on social media — including Emily of Emily in Paris, and an egg — but not just anyone can be a social media manager. The role takes skills far beyond “posting links back to the company blog.” In fact, some industry insiders consider them future CMOs....