5 Best Email Marketing App for Shopify & eCommerce

5 Best Email Marketing App for Shopify & eCommerce

Email marketing continues to drive engagement & sales for any business. This is where you can send abandoned cart emails, sales promos and get undivided attention of your audience. The popularity of email marketing for eCommerce is also evident from the fact that...
Inbox Nightmares: Webinar Recording + Q&A

Inbox Nightmares: Webinar Recording + Q&A

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot...
How to begin cutting your marketing money wasters?

How to begin cutting your marketing money wasters?

As I have discussed in The Revenue Marketing Book, at the heart of revenue marketing is — moving marketing away from being a cost center. Before you get to becoming a revenue center, you need to be a cost-effective center. So it all begins with asking the right...