by admin | Oct 13, 2020 | Email
Email marketing continues to drive engagement & sales for any business. This is where you can send abandoned cart emails, sales promos and get undivided attention of your audience. The popularity of email marketing for eCommerce is also evident from the fact that...
by admin | Oct 13, 2020 | Email
As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot...
by admin | Oct 13, 2020 | Email
It’s every store owner’s favorite time of year – Black Friday! And I’m proud to provide my own personal Black Friday Playbook for store owners using WooCommerce in 2020. But don’t worry – even if you don’t use WooCommerce, you’ll still be able to get plenty of awesome...
by admin | Oct 13, 2020 | Email
We aren’t strangers at this point to having to work remotely and complete tasks outside of the traditional office setting. This “new normal” work environment does, however, raise questions about security when signing contracts, purchase orders, and the...
by admin | Oct 13, 2020 | Email
As I have discussed in The Revenue Marketing Book, at the heart of revenue marketing is — moving marketing away from being a cost center. Before you get to becoming a revenue center, you need to be a cost-effective center. So it all begins with asking the right...