Marketing analytics checklist

Marketing analytics checklist

Web analytics helps you build the right marketing strategy, allowing you to optimize costs, increase sales, and accelerate business growth. In this article, we’ve collected best practices for marketers who want to make decisions based on data rather than...
5 tips to up your online subscriber game

5 tips to up your online subscriber game

The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began...