5 tips to increase Holiday season sales using Social Media

5 tips to increase Holiday season sales using Social Media

The holiday season is about harnessing the special times of the year to promote your business in favor of increasing sales. And with the buyer’s journey taking new turns in 2020, no other platform as powerful as social media to bridge the gap between your customers...
The Theory Behind Ranking Factors — Whiteboard Friday

The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some...
How to Win from A/B Tests with No Winning Variation

How to Win from A/B Tests with No Winning Variation

Getting a winning variation on the first A/B test is highly unlikely. However, no winner A/B experiments are not at all time or money wasters. On the contrary, they provide valuable optimization ideas for follow-up A/B experiments. In our new blog post, we explain:...