SEMrush case study: Why collect raw cost data on Facebook Ads?

SEMrush case study: Why collect raw cost data on Facebook Ads?

SEMrush is a service for managing the visibility of websites in search results. It includes platforms for SEO, PPC, campaign management, content marketing, and marketing research. SEMrush has more than 5 million users around the world and counts eBay, Quora, Booking....
How Ledger Built a Brand and a Community

How Ledger Built a Brand and a Community

A technology company specializing in security and cryptocurrency applications, Ledger has done an incredible job of building a brand synonymous with security, but also beloved by customers. Referral Candy’s Darren Foong spoke to Ledger’s Julien Lucas, Head...
How to use third-party cookies while preparing for their demise

How to use third-party cookies while preparing for their demise

Here’s the deal – everyone’s talking about preparing for the death of the third-party cookie. But there’s one big problem they’re not addressing: how to actually move away from using third-party cookies … while still using third-party cookies. After all, we’re still...