Influencer marketing: How to choose an influencer?

Influencer marketing: How to choose an influencer?

Influencers exhibit brand-like behavior, from detailed care of their content to tracking engagement and online impact, but they can be much more effective at conveying certain messages because, unlike brands, they have the freedom to display a unique personality and...
HTML vs. Plain Text Emails: The Email Community Says…

HTML vs. Plain Text Emails: The Email Community Says…

An age-old debate was recently sparked here at Litmus: Do plain text style emails or HTML emails perform better? But first, let’s clarify what we mean when we say HTML and plain text for the purposes of this blog post. HTML emails are designed with visual elements and...