by admin | Aug 18, 2020 | Email
Sales and marketing teams ultimately strive towards the same end goal – To drive in more customers. But with different working styles, lack of insights and coordination, often there is a silent tussle from marketing and sales. How do you combine the two nerve...
by admin | Aug 18, 2020 | Email
How many email campaigns do you produce in a week? In a month? In a year? And how smooth is that process? As our research has shown, a lot of time is spent on email production. Over 40% of marketers take 7 days or more producing a single email campaign. And with 48%...
by admin | Aug 17, 2020 | Email
Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN),...
by admin | Aug 17, 2020 | Email
We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus...
by admin | Aug 17, 2020 | Email
I’ve been reading about brand storytelling for two years now. And I summarized everything I learned in this article. It’ll help you to communicate your brand message more clearly and eventually get you more conversions. It’s easy to apply a 7-step framework, I also...