A Step-by-Step Strategy for B2B Pillar Pages

A Step-by-Step Strategy for B2B Pillar Pages

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your...
The Litmus Team’s Favorite Emails of June 2021

The Litmus Team’s Favorite Emails of June 2021

As we reach the halfway point for 2021, there is a lot to celebrate and be mindful of. June embraces a number of celebrations and milestones—Pride Month, Juneteenth, and Father’s Day—which offer marketers plenty of content inspiration and give brands the opportunity...