by admin | May 16, 2021 | Uncategorized
At all levels of society, the foundations of trust are being tested like never before. Under siege by a deadly pandemic, people are questioning the trustworthiness of hallowed institutions, from governments and law enforcement agencies to scientific research...
by admin | May 16, 2021 | Uncategorized
Upland Software completed an acquisition of BlueVenn, a marketing automation-centric customer data platform, this week for $54.3 million in cash. Upland hosts more than 20 cloud applications for a variety of work tasks, including document management, voice of the...
by admin | May 16, 2021 | Uncategorized
This story was updated on April 6, 2021: Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, acquired the Boxever customer data platform and Four51, a headless e-commerce company. Boxever brings customer...
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by admin | May 16, 2021 | Uncategorized
Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had...
by admin | May 16, 2021 | Uncategorized
In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
