by admin | May 16, 2021 | Uncategorized
PHOTO: Mohamed Nohassi | unsplash As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless...
by admin | May 16, 2021 | Uncategorized
PHOTO: Sung Jin Cho | unsplash Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more...
by admin | May 16, 2021 | Uncategorized
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is...
by admin | May 16, 2021 | Uncategorized
adfocus Advertising trends: it’s TikTok time Globally, use of the social media and video sharing platform TikTok has doubled in the past year and brands are paying attention. While the trend has not quite hit SA yet, platforms such as YouTube...
by admin | May 16, 2021 | Uncategorized
Salesforce’s marketing-oriented customer data platform has features planned for release in June to facilitate more granular segmentation, analytics and integrations with outside data sources. Enhanced segmentation features make it straightforward for marketers...
