The Anatomy of a Modern Marketing Org

The Anatomy of a Modern Marketing Org

Is your marketing organization ready for what’s next? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. If this sounds familiar, in the spirit of...
Unconventional holidays for SMM: how to benefit

Unconventional holidays for SMM: how to benefit

Many marketers run big campaigns on social media only during the major holidays. However, they could extend marketing calendar through unconventional holidays. In this article, we are going to analyze such examples and give actionable...