by admin | Jun 24, 2021 | Email
This or that? If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. With a bit of foresight and planning, you can turn your gut feelings and ideas into actionable...
by admin | Jun 24, 2021 | Email
Traditionally, multicultural marketing has been a siloed effort from the rest of a company’s overall marketing plan. But in a fast-changing world filled with consumers who expect brands to reflect their values, that approach no longer works. “Multicultural marketing...
by admin | Jun 24, 2021 | Email
How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable...
by admin | Jun 24, 2021 | Email
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. In other words, this...
by admin | Jun 24, 2021 | Email
Even though Salesforce has proven its efficiency in terms of online business development, there are still some drawbacks, which can make you forget about the benefits of this CMS. Visit the full article and find out what they are and why migration from Salesforce to...
