by admin | Jul 17, 2021 | Email
Frustrated by seemingly random, off-brand blue links when QA testing your otherwise perfect email in Gmail? Been there. Done that. The good news? You didn’t do anything wrong. Since 2017, Gmail automatically turns some of your copy—like email addresses, phone numbers,...
by admin | Jul 17, 2021 | Email
Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying...
by admin | Jul 16, 2021 | Email
And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level...
by admin | Jul 15, 2021 | Email
When cities across the globe shut down in hopes of containing the spread of COVID-19, the world was unaware that it sat on the precipice of both a health and financial crisis. Shortly after, we faced the worst global economic recession since The Great Depression. An...
by admin | Jul 15, 2021 | Email
Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s...
by admin | Jul 15, 2021 | Email
Not sure how to develop a long-term strategy for managing your inactive email subscribers? While it’s tempting to boil down inactive strategies to a single operating principle, a more targeted strategy is more effective. The question isn’t whether inactive subscribers...
by admin | Jul 14, 2021 | Email
Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological...
by admin | Jul 14, 2021 | Email
We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus,...
by admin | Jul 13, 2021 | Email
Day and night. Summer and Winter. Valentine’s Day and Singles’ Day. Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some...
by admin | Jul 10, 2021 | Email
Identity is undergoing an identity crisis. With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. The good news is that many marketplace solutions have already...
