by admin | May 17, 2021 | Email
It’s no secret that the post-pandemic world will be a very different place, especially when it comes to remote work opportunities. Before the pandemic, remote work was one of the fastest-growing employment sectors in the USA. The future of remote employment is no...
by admin | May 16, 2021 | Uncategorized
PHOTO: Studio Romantic Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their...
by admin | May 16, 2021 | Uncategorized
Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It...
by admin | May 16, 2021 | Uncategorized
MILFORD, Conn., Feb. 4, 2021 /PRNewswire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering...
by admin | May 16, 2021 | Uncategorized
PHOTO: Rawpixel.com ON24, which provides webinar and virtual event experiences, debuted publicly this week and is valued at nearly $3 billion as of Friday. Shares for the digital experience software platform jumped to 54% after opening on the New York Stock Exchange...
by admin | May 16, 2021 | Uncategorized
At all levels of society, the foundations of trust are being tested like never before. Under siege by a deadly pandemic, people are questioning the trustworthiness of hallowed institutions, from governments and law enforcement agencies to scientific research...
by admin | May 16, 2021 | Uncategorized
Upland Software completed an acquisition of BlueVenn, a marketing automation-centric customer data platform, this week for $54.3 million in cash. Upland hosts more than 20 cloud applications for a variety of work tasks, including document management, voice of the...
by admin | May 16, 2021 | Uncategorized
This story was updated on April 6, 2021: Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, acquired the Boxever customer data platform and Four51, a headless e-commerce company. Boxever brings customer...
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by admin | May 16, 2021 | Uncategorized
Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had...
by admin | May 16, 2021 | Uncategorized
In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This is apart from a 360-degree view on the customer being physically impossible – imagine being able to look at all facets of your customer at the same...
