by admin | May 16, 2021 | Uncategorized
PHOTO: steheap Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry Update:...
by admin | May 16, 2021 | Uncategorized
PHOTO: Adobe 2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate...
by admin | May 16, 2021 | Uncategorized
Optimizely, the digital experience platform formerly known as Episerver, acquired the Zaius customer data platform to provide its users with deeper insight into customer activity. The acquisition sum was not disclosed. The transaction is complete. CDPs take in...
by admin | May 16, 2021 | Uncategorized
We are living in a world ruled by data. A factor in nearly every decision made by businesses of all stripes, data’s power is especially felt in the marketing sector, where understanding and shaping the customer experience is essential to maintaining a healthy...
by admin | May 16, 2021 | Uncategorized
As we slowly return to a post-COVID world, IT leaders should raise their periscopes and review industry trends. While many organizations were busy shifting to hybrid work, updating business processes, and adjusting to changes in customer needs, the opportunities to...
by admin | May 16, 2021 | Uncategorized
PHOTO: Mohamed Nohassi | unsplash As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless...
by admin | May 16, 2021 | Uncategorized
PHOTO: Sung Jin Cho | unsplash Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more...
by admin | May 16, 2021 | Uncategorized
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is...
by admin | May 16, 2021 | Uncategorized
adfocus Advertising trends: it’s TikTok time Globally, use of the social media and video sharing platform TikTok has doubled in the past year and brands are paying attention. While the trend has not quite hit SA yet, platforms such as YouTube...
by admin | May 16, 2021 | Uncategorized
Salesforce’s marketing-oriented customer data platform has features planned for release in June to facilitate more granular segmentation, analytics and integrations with outside data sources. Enhanced segmentation features make it straightforward for marketers...
