Essentials of customer churn and retention

Essentials of customer churn and retention

When we talk about growing revenues, we typically focus on customer acquisition—your sales, marketing, and customer onboarding efforts. However, there is another key component of revenue growth: customer retention. In fact, customer acquisition is 7–13% more expensive...
SMM pre-campaign around the Oscars 2021

SMM pre-campaign around the Oscars 2021

The Academy Awards global pre-campaign started with surprises this time. Producers had to spark people’s interest in the event during the crisis of attention and the pandemic restrictions. Did they do it? In this article, you will find a detailed social media study...