by admin | Jun 24, 2021 | Email
This or that? If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. With a bit of foresight and planning, you can turn your gut feelings and ideas into actionable...
by admin | Jun 24, 2021 | Email
Traditionally, multicultural marketing has been a siloed effort from the rest of a company’s overall marketing plan. But in a fast-changing world filled with consumers who expect brands to reflect their values, that approach no longer works. “Multicultural marketing...
by admin | Jun 24, 2021 | Email
How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable...
by admin | Jun 24, 2021 | Email
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. In other words, this...
by admin | Jun 24, 2021 | Email
Even though Salesforce has proven its efficiency in terms of online business development, there are still some drawbacks, which can make you forget about the benefits of this CMS. Visit the full article and find out what they are and why migration from Salesforce to...
by admin | Jun 23, 2021 | Email
Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. These include: Your email service provider: Your ESP can make changes that affect the code of your emails. Your subscriber’s settings: For...
by admin | Jun 23, 2021 | Email
hether you’re an influencer or not, there are things you just shouldn’t be doing on Instagram. Instagram has its own rules and guidelines for what not to post on the platform. But yet there are still some “unwritten rules” when it comes to using this platform....
by admin | Jun 23, 2021 | Email
There are different third-party integrations for Magento 2 stores, which aim to automate various marketing workflows. Its variety is so enormous, so you’d rather read the full article to choose from the best Magento 2...
by admin | Jun 23, 2021 | Email
We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and...
