What to Do When Selling to the VP of Sales

What to Do When Selling to the VP of Sales

Selling to the VP of Sales persona is interesting to say the least. They are already aware of all the game rules so you cannot pull a fast one on them. VP of Sales are mostly interested to see how the product/service you’re selling will improve their RoI, help their...
3 Unique Ways to Increase Your Newsletter Audience

3 Unique Ways to Increase Your Newsletter Audience

I’ve been writing the #SEOForLunch newsletter for over four years. It’s been a passion project of mine that until last year I simply let grow organically. Let’s be honest, top-notch content helps you retain your subscriber base, but you want your list of subscribers...
Using humor in email marketing: webinar recording + Q&A

Using humor in email marketing: webinar recording + Q&A

Everyone loves a funny email. But a lot of companies fall flat when trying to use humor in their own campaigns, leaving their subscribers groaning and their metrics tanking. That’s why we asked two of the funniest people in email—Mike Nelson from Really Good Emails...
Travel industry experts, I’ve got some news for you!

Travel industry experts, I’ve got some news for you!

It’s time to revamp the experiences and the way to enjoy with travellers and WebEngage is here to aid you with just the same. Be it designing fabulous user engagement campaigns, analyzing user behavior to the T, managing CDP or triggering multichannel user...
Robo-Advisory Software Development in Simple Terms

Robo-Advisory Software Development in Simple Terms

Business Insider predicts that robo-advisors services will manage $4.6 trillion by 2022! Many banks and wealth management companies see robo-advisory apps as an opportunity to broaden their reach and tap into new customer segments. Recently, a new subdomain of fintech...