by admin | Mar 9, 2021 | Email
You may have seen our recent posts in our ESP Migration blog series: New CMO. New MarTech stack. What now? and Considering a new ESP? Top 7 questions you need to ask first. This is the next one in the series. Once you’ve decided to make the move, the next step we...
by admin | Mar 9, 2021 | Email
Most developers don’t consider public speaking to be an important part of their jobs. But that’s not true! In any knowledge field, it’s important to know how to effectively communicate ideas to others, and that’s true for software developers, too. Here’s the case for...
by admin | Mar 9, 2021 | Email
From prioritizing tasks, to being realistic with time estimates, there are simple steps we can take to work smarter, not...
by admin | Mar 9, 2021 | Email
CRO is one of the most popular acronyms in growth marketing, right after CAC or LTV. But it’s a field so broad and complex that it’s often reduced simply to A/B testing. This post demonstrates the breadth of the conversion rate optimization process and...
by admin | Mar 9, 2021 | Email
People that are liking or commenting on social media posts (especially LinkedIn) are publicly showing alignment with a topic that is relevant to them. This implies that your target audience might be out there engaging with those posts. Here’s how to leverage them, at...
by admin | Mar 9, 2021 | Email
We’re pleased to announce the hire of our new Chief Product Officer, Mano Pillai. Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings. Mano joins LiveIntent from Nikaza, an...
by admin | Mar 8, 2021 | Email
You may not be aware that cold emailing can bring in almost twice as much money then direct sales. Yet so many people get the very basics of cold emailing wrong You don’t send emails without a defined goal so why should you send cold emails aimlessly? Convert your...
by admin | Mar 8, 2021 | Email
Content creation is a challenging task: there seems to be a never-ending demand for fresh ideas and inspiration, and all the brilliant ideas you do have can only be used once before being quickly replaced by new ones. But do they have to? Your content can have a much...
by admin | Mar 8, 2021 | Email
People love to badmouth cold emailing campaigns. Cold emails are too intrusive. Too salesy. Too demanding and just cold, freezing cold. Well, they have the right to say that because everybody (at least) once was a victim of a poorly planned and designed cold emailing...
by admin | Mar 8, 2021 | Email
Welcome emails are the one email you should be sending. I researched what makes a winning welcome...