by admin | Jan 17, 2017 | Acquisition, Email, email marketing, Email Optimization, list building
As you might know, I’ve spent my early career doing years of B2C promotional and sweepstakes – where companies like PCH have some of the highest quality (volume, engagement and conversions) email streams. I can’t tell you enough how well it works....
by admin | Jan 11, 2017 | 1st Party Data, 2nd party data, 3rd Party Data, Acquisition, Audience Extension, Buyers, Creative, data, Direct Sold, Sellers
Source: LiveIntent Data is at the forefront of operational and business efficiency in our industry. Companies’ use of data has evolved beyond just making smarter business decisions and is now being utilized for content delivery and advertising messaging. When it comes...
by admin | Dec 30, 2016 | Acquisition, best liveintentionals, LiveIntentional, LiveRamp, Retargeting, Salesforce, videos, Viewability
Source: LiveIntent As the end of the year approaches, we’re taking a look back at our favorite episodes from 2016 in a warm mix of nostalgia and narcissism. LiveRamp Propels Publishers to People-Based Future How LiveRamp’s recent acquisition of two people-based data...
