by admin | Mar 8, 2017 | Buyers, Campaign Monitor, email strategy, increase engagement, Sellers
Could you capture someone’s attention in just 8 seconds? In today’s digital world, brands and marketers are challenged with this task every day. As the human attention span continues to decrease (yes, it’s now less than that of a goldfish!), it’s more important than...
by admin | Jan 11, 2017 | 1st Party Data, 2nd party data, 3rd Party Data, Acquisition, Audience Extension, Buyers, Creative, data, Direct Sold, Sellers
Source: LiveIntent Data is at the forefront of operational and business efficiency in our industry. Companies’ use of data has evolved beyond just making smarter business decisions and is now being utilized for content delivery and advertising messaging. When it comes...
by admin | Jan 4, 2017 | Buyers, Email, evolution of email, history of email, Industry News, infographic, LiveIntent News, Sellers
Source: LiveIntent In the depths of a research and technology office in Cambridge, Massachusetts in 1971, a revolutionary idea emerged. Ray Tomlinson, a young, ingenious computer programmer was working with a team to find a way to send text messages between computers...
by admin | Dec 29, 2016 | 2016, 2017, Buyers, Marketers, people-based marketing, Sellers
Source: LiveIntent We’ve officially started the countdown to 2017. Cue the fireworks! Bring on the bubbly! Turn up that Auld Lang Syne! While this is the time we all use to look back at the events of the year (and how much weight we’ve gained over the holidays), we...
by admin | Dec 7, 2016 | Buyers, Cross-device, data, Industry News, people-based marketing, Programmatic, Sellers
Source: LiveIntent According to an eMarketer report, digital display ad spend is forecasted to reach $22.10 billion in 2016, with mobile driving that growth. Today, programmatic has gone mainstream, with over 70% of publishers, advertisers and media agencies using...
