by admin | Jan 11, 2017 | 1st Party Data, 2nd party data, 3rd Party Data, Acquisition, Audience Extension, Buyers, Creative, data, Direct Sold, Sellers
Source: LiveIntent Data is at the forefront of operational and business efficiency in our industry. Companies’ use of data has evolved beyond just making smarter business decisions and is now being utilized for content delivery and advertising messaging. When it comes...
by admin | Dec 7, 2016 | Buyers, Cross-device, data, Industry News, people-based marketing, Programmatic, Sellers
Source: LiveIntent According to an eMarketer report, digital display ad spend is forecasted to reach $22.10 billion in 2016, with mobile driving that growth. Today, programmatic has gone mainstream, with over 70% of publishers, advertisers and media agencies using...
by admin | Mar 16, 2016 | analytics, campaign performance, data, Features & Updates, google analytics, litmus builder, post-click tracking, subscriber engagement, Tips & Resources, tracking manager, utm, utm codes, utm parameters
By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through...
