by admin | Mar 8, 2017 | Data Enlightenment, Deliverability, Events
About Karen Lewison Karen is the Sr. Manager of Event Marketing for Return Path. Her current role is planning and executing the overall strategy for Return Path events including both internal and client facing. She has been involved in planning and executing the...
by admin | Mar 2, 2017 | Data Enlightenment, Email Optimization, Research
In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to email marketers everywhere…or so it seemed. Many thought these new tabs meant Gmail users will have little to no visibility into campaigns, ultimately decreasing revenue. Some marketers even...
by admin | Jan 18, 2017 | Data Enlightenment, Deliverability
Source: ReturnPath As marketers, we often refer to our audience as users, customers, subscribers and segments. While convenient, this way of thinking can influence perceptions, impact communication strategies, and create a disconnect with those we’re trying to reach....
by admin | Jan 13, 2017 | Data Enlightenment, Deliverability
Source: ReturnPath Over the last few months, I’ve had the pleasure of attending some fantastic events in Europe and Asia, where I saw and heard first-hand how different regions manage their email marketing strategies. In November, I attended Integrated Live—formerly...
by admin | Jan 6, 2017 | Data Enlightenment
Source: ReturnPath Fellow etymology nerds will appreciate this one. The month of January was named so as Roman Emperor Julius Caesar (creator of the eponymous Julian Calendar) sought to honor the gods. He did so by naming the month after Janus, the double-faced god of...
by admin | Jan 3, 2017 | Data Enlightenment, Deliverability, Email 20/20, Email Fraud Protection, Email Optimization
Source: ReturnPath About Patty Atwater Patty Atwater is the Content Marketing Specialist at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to...
