by admin | Dec 29, 2016 | Data Enlightenment, Email 20/20
Source: ReturnPath This is my favorite time of the year! Holiday shopping sales, personalized email incentives, oh and lots of cookies! But this is also the time of the year where we reflect upon 2016 as a whole. 2016 like most years was a big year for email and for...
by admin | Dec 20, 2016 | Data Enlightenment, Deliverability, Email Optimization, Research
Source: ReturnPath The graph below shows the average inbox placement for messages sent to 1.4 million live Gmail users from August 1, 2016, to November 28th, 2016. Whelp. Let’s let that sink in. We’re seeing three things going on: A steady drop of about 4-5 percent...
by admin | Dec 15, 2016 | Data Enlightenment, Deliverability, Email Optimization
Source: ReturnPath A few months ago, I wrote about our Free Tools section. Since then, we’ve added even more resources to help you enhance your email marketing efforts. You don’t have to be a Return Path customer to take advantage of these tools—nor do you have to be...
![Gmail Categories: Where Are Your Emails Landing? [New Product Feature]](https://commondenominator.email/wp-content/uploads/2016/12/Email-Inbox.jpg)
by admin | Dec 14, 2016 | Data Enlightenment, Email Optimization
Source: ReturnPath Curious how both Gmail and subscribers classify your email? Looking to better understand subscriber engagement? We’ve got you covered. Return Path is excited to announce our new Gmail Categorization feature is now available for customers to begin...
by admin | Dec 7, 2016 | Data Enlightenment, Deliverability, Inside Return Path
Source: ReturnPath As an email subscriber, don’t you hate it when you receive marketing emails for deals in Texas, when you live in Washington? Or when you receive one of these messages at 4 am? Don’t you hate it even more when it becomes a repeat offense? Your...
by admin | Dec 5, 2016 | Data Enlightenment, Email Optimization
Source: ReturnPath About Bonnie Malone Bonnie Malone, Senior Director, Professional Services North America Bonnie leads the Professional Services North America organization of Return Path, overseeing the consulting team that help clients optimize their email programs...
