by admin | Mar 14, 2017 | Deliverability, Email Optimization
Return Path’s Certification program is the industry’s premier certified whitelist, offering benefits that include favorable reputation, increased deliverability, and preferential inbox placement, to name a few. But most in the industry don’t realize that Certification...
by admin | Mar 8, 2017 | Data Enlightenment, Deliverability, Events
About Karen Lewison Karen is the Sr. Manager of Event Marketing for Return Path. Her current role is planning and executing the overall strategy for Return Path events including both internal and client facing. She has been involved in planning and executing the...
by admin | Mar 7, 2017 | Deliverability, Events
We are really happy with the turnout for the Gmail webinar that we had a few weeks ago. The questions covered in the webinar were ones sent in from registrants beforehand, but we also received a ton of great questions during the session that we weren’t able to cover...
by admin | Mar 6, 2017 | Deliverability, Email Optimization, email strategy, Marketing strategy, optimization
In the first part of this two-part blog series, I provided some discussion points about helping you determine if putting a video in your email marketing program is right for your business. How did those discussions go? Hopefully, it helped stimulate conversation about...
by admin | Jan 18, 2017 | Data Enlightenment, Deliverability
Source: ReturnPath As marketers, we often refer to our audience as users, customers, subscribers and segments. While convenient, this way of thinking can influence perceptions, impact communication strategies, and create a disconnect with those we’re trying to reach....
by admin | Jan 13, 2017 | Data Enlightenment, Deliverability
Source: ReturnPath Over the last few months, I’ve had the pleasure of attending some fantastic events in Europe and Asia, where I saw and heard first-hand how different regions manage their email marketing strategies. In November, I attended Integrated Live—formerly...
