by admin | Jan 12, 2017 | Deliverability, Email 20/20, Email Optimization
Source: ReturnPath Email marketers spend a lot of time on email analytics. Various studies put the amount of time spent on analyzing the results of their email marketing activities between 15 percent and 25 percent. However, the kinds of reporting provided by email...
by admin | Jan 11, 2017 | Deliverability, Email Optimization
Source: ReturnPath Whether you love them or loathe them, abandoned shopping cart emails are an effective staple of any successful email marketing program. Surprisingly, however, just 54 percent of retail professionals have implemented cart abandoned emails as part of...
by admin | Jan 3, 2017 | Data Enlightenment, Deliverability, Email 20/20, Email Fraud Protection, Email Optimization
Source: ReturnPath About Patty Atwater Patty Atwater is the Content Marketing Specialist at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to...
by admin | Dec 28, 2016 | Deliverability, Email Optimization
Source: ReturnPath We live and breathe email. From headers to footers, we’re kind of obsessed. And although email is our business from a product perspective, we also use email marketing programs for our sales and marketing efforts. One of the things we regularly send...
by admin | Dec 22, 2016 | Deliverability, Email Optimization
Source: ReturnPath If you ask those in the email world what you should do to prepare for an ESP migration, they will most likely rattle off a checklist to you that sounds something like this: Make sure all infrastructure and authentication is set up properly Sign up...
by admin | Dec 21, 2016 | Deliverability, Email Optimization
Source: ReturnPath With the launch of iOS 10, email marketers have been in a frenzy—understandably so. There have been a few updates to iOS 10, some good and some (seemingly) not. We at Return Path are experts in email deliverability, and we’ve been monitoring how the...
