Metrics to Watch this Holiday Season

Metrics to Watch this Holiday Season

Source: ReturnPath The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite...
5 Reasons List-Unsubscribe Concerns Are Overblown

5 Reasons List-Unsubscribe Concerns Are Overblown

Source: Litmus December 14, 2016 By Chad White One of the many changes made to iOS Mail with the release of iOS 10 Mail was that Apple added support for list-unsubscribe, which is coding that marketers add to the headers of their emails to enable native unsubscribe...