by admin | Dec 20, 2016 | Data Enlightenment, Deliverability, Email Optimization, Research
Source: ReturnPath The graph below shows the average inbox placement for messages sent to 1.4 million live Gmail users from August 1, 2016, to November 28th, 2016. Whelp. Let’s let that sink in. We’re seeing three things going on: A steady drop of about 4-5 percent...
by admin | Dec 19, 2016 | Deliverability, Email Optimization
Source: ReturnPath The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite...
by admin | Dec 15, 2016 | Data Enlightenment, Deliverability, Email Optimization
Source: ReturnPath A few months ago, I wrote about our Free Tools section. Since then, we’ve added even more resources to help you enhance your email marketing efforts. You don’t have to be a Return Path customer to take advantage of these tools—nor do you have to be...
by admin | Dec 14, 2016 | Apple, apple mail, CAN-SPAM, CAN-SPAM Act, Deliverability, Email Law, iOS 10, ios 10 mail, list-unsubscribe, Observations, spam law, Uncategorized, unsubscribe, unsubscribe process
Source: Litmus December 14, 2016 By Chad White One of the many changes made to iOS Mail with the release of iOS 10 Mail was that Apple added support for list-unsubscribe, which is coding that marketers add to the headers of their emails to enable native unsubscribe...
by admin | Dec 13, 2016 | Deliverability, infographic, Infographs, International, mobile email, Netherlands, spam, statistics, stats
Source: Litmus December 13, 2016 By Bettina Specht With eCommerce sales expected to reach €18 billion in 2016, the Netherlands present a major opportunity for digital marketers. Are some of your subscribers—and potential customers—based in the Netherlands? If so, are...
by admin | Dec 12, 2016 | Deliverability, Email Optimization, Events
Source: ReturnPath About Melissa Carey As a Marketing Manager at Return Path for the Email Optimization business, Melissa enjoys creating marketing programs that get potential customers excited about Return Path’s products and services. When not at work, she loves to...