by admin | Jan 12, 2017 | Deliverability, Email 20/20, Email Optimization
Source: ReturnPath Email marketers spend a lot of time on email analytics. Various studies put the amount of time spent on analyzing the results of their email marketing activities between 15 percent and 25 percent. However, the kinds of reporting provided by email...
by admin | Jan 3, 2017 | Data Enlightenment, Deliverability, Email 20/20, Email Fraud Protection, Email Optimization
Source: ReturnPath About Patty Atwater Patty Atwater is the Content Marketing Specialist at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to...
by admin | Dec 29, 2016 | Data Enlightenment, Email 20/20
Source: ReturnPath This is my favorite time of the year! Holiday shopping sales, personalized email incentives, oh and lots of cookies! But this is also the time of the year where we reflect upon 2016 as a whole. 2016 like most years was a big year for email and for...
by admin | Dec 1, 2016 | Data Enlightenment, Email 20/20, Email Optimization
When I talk to email marketers about their plans for 2017, it’s what I don’t hear that’s interesting. Marketers are primarily focused on building a better email marketing program mix and building better messages inside those programs. They discuss adding new email...
