by admin | Dec 20, 2016 | Data Enlightenment, Deliverability, Email Optimization, Research
Source: ReturnPath The graph below shows the average inbox placement for messages sent to 1.4 million live Gmail users from August 1, 2016, to November 28th, 2016. Whelp. Let’s let that sink in. We’re seeing three things going on: A steady drop of about 4-5 percent...
by admin | Dec 19, 2016 | Deliverability, Email Optimization
Source: ReturnPath The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite...
by admin | Dec 16, 2016 | Email Optimization, Research
Source: ReturnPath According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but they account for 83 percent of total reads. However, for best-in-class senders, this proportion is much higher, attributing to their...
by admin | Dec 15, 2016 | Data Enlightenment, Deliverability, Email Optimization
Source: ReturnPath A few months ago, I wrote about our Free Tools section. Since then, we’ve added even more resources to help you enhance your email marketing efforts. You don’t have to be a Return Path customer to take advantage of these tools—nor do you have to be...
![Gmail Categories: Where Are Your Emails Landing? [New Product Feature]](https://commondenominator.email/wp-content/uploads/2016/12/Email-Inbox.jpg)
by admin | Dec 14, 2016 | Data Enlightenment, Email Optimization
Source: ReturnPath Curious how both Gmail and subscribers classify your email? Looking to better understand subscriber engagement? We’ve got you covered. Return Path is excited to announce our new Gmail Categorization feature is now available for customers to begin...
![What is Missing From Your Email Program? [New Guide]](https://commondenominator.email/wp-content/uploads/2016/12/LookBook-Blog-featured-1440x551.jpg)
by admin | Dec 13, 2016 | Email Optimization, Research
Source: ReturnPath About Patty Atwater Patty Atwater is the Content Marketing Specialist at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to...
