A Quintessential Guide to B2B Market Segmentation

A Quintessential Guide to B2B Market Segmentation

A company’s messaging, advertising strategy, and pitch can greatly vary depending on the target market it’s directed towards. So it probably comes as no surprise that creating market segments and building multiple discrete campaigns that will resonate best with each...
Find Slack Customers in 4 Simple Steps

Find Slack Customers in 4 Simple Steps

Slack boasts 10 million+ active daily users and more than 85000 paid corporate clients. These stats show you that Slack has inevitably become a part of most companies’ tech stacks. Looking to find Slack customers? Here are 4 simple steps in how you can achieve it....
Featured Snippets: Not Gone, Just on Holiday (Apparently)

Featured Snippets: Not Gone, Just on Holiday (Apparently)

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something....