Every Metric Is A Vanity Metric

Every Metric Is A Vanity Metric

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring...
6 Proven Ways to Optimize for SERP Features

6 Proven Ways to Optimize for SERP Features

Only 3% of Google’s first page results are without SERP features. For many marketers, Google SERP features provide unique opportunities to increase website traffic and rank on Google (outside of traditional organic results). So what are the most common SERP...