5 steps to building a first-party data strategy

5 steps to building a first-party data strategy

The New York Times recently announced that they’re phasing out third-party advertising data and going all-in on first-party data. To that end, they’ve already created a proprietary first-party data platform and built unique audience segments for brand partners. This...
Join Our Telegram Channel Dedicated to Magento Development

Join Our Telegram Channel Dedicated to Magento Development

With a rich flow of information on the Internet, it’s not always easy to ascertain its truthfulness. To simplify the task, Dinarys created a Telegram channel “Magento Tips & Tricks”. If you want to get an answer to all your questions related to Magento...
How to Select Meaningful B2B SEO Keywords

How to Select Meaningful B2B SEO Keywords

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs...
Machine Learning Bid Suggestions for Apple Search Ads

Machine Learning Bid Suggestions for Apple Search Ads

To make changes to keywords bids that win auctions and drive conversions and revenue, marketers on Apple Search Ads have to analyze multiple data and make tedious manual calculations for each keyword in their accounts. SearchAdsHQ (Apple Search Ads automation and...