Considering a new ESP? Top 7 questions you need to ask first

Considering a new ESP? Top 7 questions you need to ask first

How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your...
10 Common Facebook Lead Generation Mistakes You Should Avoid

10 Common Facebook Lead Generation Mistakes You Should Avoid

Many businesses rely on Facebook for their advertising due to the capability of the platform for generating leads. Facebook is a significant part of various campaigns due to its potential to boost new customer acquisition. A robust social media platform, Facebook, has...