Casey Graham: On how culture contributes to marketing impact

Casey Graham: On how culture contributes to marketing impact

In this episode, Casey Graham, the CEO of Gravy, joins Yaag and Manish to discuss how culture building can be a strong pillar to building an amazing marketing organization. He shares his insights on: –>What he looks for in people while recruiting and how people...
5 Ways to Use Search as a Growth Channel for B2B in 2021

5 Ways to Use Search as a Growth Channel for B2B in 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K...
Key UX metrics to follow when working on your website

Key UX metrics to follow when working on your website

Metrics are a crucial element of putting the pieces of your website UX together. In this article, you’ll find: – why should you measure your UX? – what are the main areas of measurement? – how can you choose the right UX metrics? – and finally,...
How To Build Powerful Education Apps

How To Build Powerful Education Apps

According to AppBrain, educational apps are the most popular category on Google Play as of January 2021. Education has always been essential for personal and career growth. Thanks to online education people can now study almost anything at any time. During the...