How to drive and measure success with the right KPIs

How to drive and measure success with the right KPIs

Let’s talk about key performance indicators. They can be great tools for evaluating campaign performance in today’s data-driven world, but they can also be tricky. KPIs can’t give you the right answers if you don’t properly align them to a strategy, and can be...
Negative Reverse Selling: 6 Tips To Succeed

Negative Reverse Selling: 6 Tips To Succeed

You would think that an experienced sales rep would be able to convert the toughest of leads, but when you receive that definite “no” from a potential customer, it might seem like all hope is lost. And usually it is ? However, this is not always the case, especially...
Finding Keyword Opportunities Without Historical Data

Finding Keyword Opportunities Without Historical Data

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are...