Mobile DSP: A Gateway To In-App Advertising

Mobile DSP: A Gateway To In-App Advertising

The mobile-first future came faster than expected. Due to social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally in 2020. Mobile apps provide excellent...
20 Unique Interview Questions

20 Unique Interview Questions

Recruiting new talent and finding the right person for the job can become an exhaustive process. This is also because employees are considered as assets for any organization and are thus an investment. Interviews, therefore, carry immense importance as they can help...
The New B2B Growth Playbook

The New B2B Growth Playbook

The world’s fastest-growing B2B companies are borrowing and adapting pages from the BC2 growth playbook and using new technologies and tools to build powerful engines of sustainable breakout growth. This drove Sean Ellis’ & Ethan Garr’s interest in...
11 Things a Clear and Concise Content Brief Should Include

11 Things a Clear and Concise Content Brief Should Include

How do you create an effective content brief? With telepathy not being an option, a solid content brief is your best bet at communicating your expectations for a content piece to the writer who’ll work on it. So, what should you include in your content brief to ensure...
New CMO. New MarTech stack. What now?

New CMO. New MarTech stack. What now?

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s...